“Most people get interested when everyone else is. The time to get interested is when no one else is. You can’t buy what is popular and do well. ~ Warren Buffet”
“Most people get interested when everyone else is. The time to get interested is when no one else is. You can’t buy what is popular and do well. ~ Warren Buffet”

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I didn’t start out as a “finance person”. I was a teacher and a software engineer. In 1988 I joined Sun Microsystems as a technical trainer. As part of my new-hire orientation, I was given a 401k account and, like most people, I had no idea what to do with it. I didn’t know how to invest. I didn’t know how to manage a retirement account.
I looked at the 401k application papers, checked a few boxes, and hoped for the best. Like most people, being handed a 401k left me in the position of being a competent employee and an incompetent investor. There wasn’t anybody to help us new-hires understand it, and we didn’t know that the investment “advice” doled-out by the 401k fund management company was heavily biased to benefit…the 401k fund management company!
Things went pretty well for the first decade, then the Dot-Com Boom turned into the Dot-Com Bust, and our retirement accounts lost about half their value. I had been studying the financial markets during the 1990s, but the Dot-Com Bust suddenly put the whole thing in an entirely new perspective. “Risk” was no longer a theoretical concept. Risk was real, and it hurt. And the traditional “Buy and Hold” advice wasn’t all that practical for individual investors, unless they were in their 20s and had the luxury of investing with a 50-year time horizon.
By 2003 I was reading John Mauldin’s “Thoughts From The Frontline”. His statement, “If you want to outperform 80% of all investors, sell your losers.” resonated with me. So I started tracking the performance of the mutual funds that were available to us at Sun, with an eye to staying out of the ones that were losing ground. Pretty soon I started writing a short email reporting on our 401k mutual funds for my fellow employees every month.
Ever since then I have been reading, studying, and refining my methods. And I’ve always remembered what it’s like to be “the little guy”, the individual investor who can’t afford to be paying hundreds of dollars a month for serious, hype-free advice. That’s why I keep my subscription rates as low as I can.
Richard Ahrens has been featured in Fortune Magazine and Fast Company. He was formerly a member of the Dallas Traders Group, the Market Technicians Association, and the Technical Securities Analysts Association. His articles have been published in Technical Analysis of Stocks and Commodities, the Australian Technical Analysts Association, and Traders World.
